Samantha Burns

Commercial, award winning Chief Marketing Officer of KPMG UK, with a successful track record built over twenty years in two of the world’s leading professional services firms. I am a highly creative strategic thinker focused on developing distinctive sales and marketing programmes that deliver strong ROI and real business outcomes.

Having led marketing in two of the ‘Big 4’ accountancy firms, I am adept in working in large complex organisations undergoing transformation and managing multi-stakeholders across both local and international markets. I enjoy leading and inspiring large dispersed teams to act with a challenger brand mindset and collaborating with external partners to deliver high value innovative programmes that leverage the latest digital practices. Consistently recognised amongst my peers, most recently I was named in HotTopics top 100 B2B European Marketing Leaders for 2019.