Ruth Connor

Ruth Connor is an independent marketing trainer and practising Marketing Director with more than 20 years’ experience in both B2B and B2C marketing.

Ruth has held roles in numerous organisations including: BUPA, Legal & General, Westfield Health and Consumer Intelligence during her career and has significant experience of B2B brand development, digital and content marketing, and integrated campaign planning and delivery. She has also developed and taken to market-leading products and led award-winning Internal Comms and PR campaigns.

Over the last 7 years she successfully launched and managed content marketing programmes in three different B2B businesses where blogs and customer newsletters have outperformed average industry performance resulting in increased brand engagement and lead generation, and assisted in winning new and retaining existing business.

She’s been a guest tutor at the IDM for over 4 years, covering topics such as content marketing planning and implementation, development and use of personas and customer journeys. And as a Marketing tutor she is focused on actionable learning that workshop attendees can take back to their businesses to implement and drive improvements.