Peter O’Neill

Peter is engaged as lead analyst by B2B Marketing and researches our premium reports.

Peter O’Neill is an IT industry veteran with more than 37 years of experience in advising IT vendor and end-user clients and performing research-based consulting, combining strong research capabilities with comparative vendor assessments and actionable advice.

Peter is most known for his 12 years of service at Forrester Research, where he held various analyst and management positions. Most recently Peter had the global responsibility for managing Forrester’s research on B2B Marketing and leading a large team that delivers research to help these professionals. He was responsible for a research agenda that illuminates strategic opportunities and risks, market demand and competitive dynamics, and go-to-market, as well as organisational strategies and the use of marketing technology to improve business results.

After working for 20 years at Hewlett-Packard in Germany and in the USA, in various marketing positions, Peter ran the vendor consulting business in EMEA for META Group from 2001 to 2005 before joining Forrester.