Zoe Hominick, head of business marketing at O2, shares some tips for effective sales and marketing alignment for ABM.
ABM is the most effective tool for marketers to generate sales pipeline. But it won’t succeed if the sales team aren’t engaged and feeding th...
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Video: How to influence people: The marketing innovator’s guide to success
16 May 2019
Check out Malin Liden's thought-provoking InTech 2018 keynote presentation.
Malin Liden, VP, SAP Marketing speaks at Intech 2018, hosted by B2B Marketing, about what she has learned in her role as VP and champion of innovation at SAP, and how to create a mark...