Roundtable: Building a better B2B marketing team
10:30 AM - 11:00 AM
In this session, attendees will split into 1 of 4 groups to discuss the previous session.
Attendees will already have picked which one of these roundtables to attend based on the factors that affect them most. These topics are:
Strategy and Evolution – FULL
Growth – (GTM, demand gen, ABM, Channel)
Execution & campaigns – (Digital, data, events, creativity, internal communications)
CX – (Buyer journey, sales enablement, sales and marketing alignment, advocacy, customer success)