Panel discussion: Why B2B Marketers should address the lack of diversity now

2:00 PM - 2:30 PM

Recent protests highlighted the urgency for organisations to address the lack of workforce diversity and the dangers of the status quo.

From brand reputation damage to bad PR coverage to stagnant audience reach even boycott, the risks of ignoring this issue are significant.

In this panel discussion we will discuss:

  • Why B2B Marketers should address the lack of diversity now

  • How to implement a long-term strategy to diversify your team

  • How to get leadership buy-in and commitment

  • How to avoid the most common diversity mistakes

Founder and director,Inspired Human
Senior field marketing manager,AppDynamics
Sr Director, Head of Field Marketing UK & Ireland,Cognizant
Lead Experience Specialist,Omobono