Panel discussion: Why B2B Marketers should address the lack of diversity now
2:00 PM - 2:30 PM
Recent protests highlighted the urgency for organisations to address the lack of workforce diversity and the dangers of the status quo.
From brand reputation damage to bad PR coverage to stagnant audience reach even boycott, the risks of ignoring this issue are significant.
In this panel discussion we will discuss:
Why B2B Marketers should address the lack of diversity now
How to implement a long-term strategy to diversify your team
How to get leadership buy-in and commitment
How to avoid the most common diversity mistakes