For our 2020 B2B Marketing Leaders Report, we’ve undertaken to define the core pillars of B2B marketing and then benchmark our members.

In this presentation, we’ll show where they are succeeding and where they are struggling, and unpick the potential reasons why.

You’ll learn:

•     Where B2B marketing functions are proving most effective

•     Which areas they need to focus more effort and energy into

•     How trends vary across industry sector or company size

•     Where marketers need to improve to be more effective in the future.

•     What do the most effective cohort of B2B marketers look like